We built this because we were tired of our own patterns.
And tired of self-help that felt good but changed nothing.
The Problem
You've read the books. Done the journaling. Listened to the podcasts. Maybe even tried therapy or coaching.
And some of it helped. But here you are — still circling the same fear you had a year ago. Maybe longer.
Most self-improvement approaches get something wrong: they give you information. But information isn't your problem.
You already know what you need to do. You've known for a while.
The problem is activation. Something stops you every time you get close. That “something” has a name, a pattern, and a logic — even if that logic doesn't serve you anymore.
“The cage door has been open for a while. You just keep describing the bars.”
What SWIP Actually Is
SWIP is a fear-setting tool. You tell us what you're afraid to do. We show you what's really going on underneath. Then we give you one action to take.
An Assessment
You answer questions about a specific fear — not vague anxiety, but a concrete thing you're avoiding. The questions go deep: your patterns, your beliefs, the voice in your head, the worst case scenario.
A Verdict
Our AI analyzes your responses and generates a personalized verdict. Not generic advice — a direct, honest analysis of what's keeping you stuck. It names the pattern, the belief, and the cost.
An Action
Every verdict ends with one concrete action. Something specific you can do this week. Not a 47-step plan — one move that breaks the pattern.
A Structure
After your verdict, you enter a lock-out period. You can't submit a new fear until you've taken action and reflected. One fear at a time, all the way through. That's how patterns actually break.
Honesty Over Comfort
The verdict isn't gentle. It's not supposed to be. It's supposed to be true. Most people spend their lives avoiding honest conversations with themselves. SWIP is that conversation.
Depth Over Breadth
One fear, taken all the way through, is more powerful than ten fears half-addressed. The lock-out isn't a limitation — it's the methodology. You can't outrun your patterns by moving faster.
Action Over Insight
Understanding your pattern is step one. But insight without action is just sophisticated avoidance. Every verdict ends with something to do — because doing is the only thing that actually changes anything.
Patterns Over Events
The fear you're facing isn't the first time. It's part of a pattern — one that started long before this moment. SWIP helps you see the pattern, not just the instance. That's how you stop repeating it.
Why “SWIP”?
Because the first step is saying it. Out loud. In writing. Concretely. Not the vague “I'm scared of failure” — the specific thing you're avoiding. The email you haven't sent. The conversation you keep postponing. The launch you keep delaying.
Once you say it, you can see it. And once you can see it, you can do something about it.
Ready to look?
The assessment takes about 10 minutes. The verdict might take years off your loop.
Start Your Assessment